Jio Saavn

With the new update, existing users of JioMusic will not able to listen to already downloaded content. Several users on Twitter have reported that JioMusic has told its users to download JioSaavn which offers more premium service, but only for a period of 90 days. JioSaavn is an offering by Saavn Media Pvt Ltd, a subsidiary of Reliance Industries Limited.

The new integrated JioSaavn app will be available across all App Stores including the Jio app store, on JioPhone, as well as, at www.jio.com/jiosaavn. As announced in March 2018 at the time of acquisition of Saavn by Reliance Industries Ltd, the implied valuation of the combined entity at over US$1 billion makes it the most valuable music streaming platform in South Asia, and among the most popular in the world.

JioSaavn combines the streaming media expertise of Saavn with Jio’s digital services ecosystem. Jio is India’s largest digital services network with over 252 million subscribers. The integrated app has a massive addressable market opportunity both in India as well as for the Indian diaspora.

With the integrated JioSaavn app, users can expect a suite of new in-app products and music experiences, including an interactive lyrics feature, localized vernacular display, custom integrations with concerts and live events, as well as exclusive video content to roll out over the next few months. The service will be offered on a freemium model in India with all users having access to the ad-supported product. Jio subscribers would enjoy seamless access to the integrated app. Additionally, as part of this launch, Jio users will also get a 90-day extended free trial of JioSaavn Pro, the streaming service’s premium product.

Saavn was always free to use service. Its free version came with Ads and users are not allowed to download songs. The pro version allows a premium ad-free experience along with 320kbps downloadable songs for offline use. JioSaavn will be free for all existing Jio users for 90 days. After 90 days, the 1-year plan costs Rs 999. JioSaavn’s competitors like Gaana offer its premium service at Rs 399 for a year. But, as always, telecom evangelists believe Jio may bring nail-bitting offers for existing JioPrime users.

– Chaitanya Kulkarni

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