Vivo has launched a mid-range device to dethrone the competition launched by brands like Infocus, Xiaomi and Samsung. Vivo Y53i features with 5 inch display with Face Access and Ultra HD Technology for capturing detailed photos. Priced at INR 7,990, the smartphone will be available in Crown Gold and Matte Black colour across all offline stores.

Vivo keeps up with its brand tag line – Camera and Music. The all-new Y53i is equipped with an 8MP rear camera which can capture high quality pictures and videos. The device’s Ultra HD technology shoots several consecutive images and combines them to render clear and detailed photos with a resolution of up to 32MP. The smartphone comes with a Screen Flash feature that provides bright and detailed selfies, even in low-light conditions.

As per press release shared with us by Vivo, the device features a seamless unibody design complimented with curved edges and a slim profile, the Y53i is easy to grip and comfortable to use. The Y53i’s Face Access feature intelligently scans the facial features of the users and unlocks the device instantly. The Y53i is also capable of handling intense tasks with 2GB RAM and a 64-bit Qualcomm Snapdragon processor. The smartphone features a 2500mAh battery and has an internal memory of 16GB, which is further expandable up to 256 GB offering more space for applications and multimedia content such as music, pictures and videos.

“Vivo is continuously striving to introduce cutting-edge products at an affordable price point for its consumers. With the introduction of Y53i, we are strengthening our budget smartphone portfolio by delivering an outstanding camera and user experience at a competitive price point.” – Kenny Zeng, CMO, Vivo India.

Vivo Y53i Specifications

· 12.7cm (5)

· Face Access

· 8 MP Rear Camera

· 5 MP Selfie Camera

· 2 GB RAM/16 GB ROM (Expandable up to 256GB)

· Qualcomm Snapdragon 425

· 2500mAh battery.

Source – Press Release.

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