Eighteen months after launching Prime services in India, Amazon, an American e-commerce giant has launched online music streaming service in India. The service will be included in the yearly fee of Amazon Prime subscription. Amazon Prime services for a year are available at Rs 999 which allows faster deliveries, video streaming and now music streaming services.
Amazon Prime Music is available for both Android and iOS users and the desktop version can be accessed from music.amazon.in website. Amazon says that its service lets you choose music in different languages such as Hindi, English, Punjabi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Bhojpuri, Gujarati and Rajasthani. It also has offline music downloads and Alexa voice support that lets you search for music with your voice.
Amazon says that Prime music has hundreds of playlists and stations specially curated by the Amazon music experts across genres, moods, activities, decades, and artists. Amazon has tied up Indian music producer companies like Tips, Saregama, T-Series etc. Apart from this, users can select music on their Android device and simply cast on Chromecast enabled devices.
Is it too late?
With competition in the telecom industry, video and music streaming services are available for free as an add-on for Jio, Airtel and Idea users. Both JioMusic and Wqnk Music by Airtel claim to have the most exhaustive music list suited for Indians. Both apps have room for improvement by ad-free 320kbps music service for almost Rs 0 make it popular among masses.
The Indian online music streaming services are filled with free and partially free alternatives. With JioMusic, Wqnk, Gaana, Saavn and Hungama already deep-rooted in the market, Amazon Prime Music is likely to have very few takers. Although, it is a bonanza for Amazon Prime subscribers.
Is it too late for Amazon Prime Music in India? Yes, at least I think so.
– Chaitanya Kulkarni