Google, being the search engine works on unique keywords and metadata. The most seen video or news becomes number 1 on Google search. SEO strategists, in an attempt to make video viral have found the way to cheat search bots by using inaccurate thumbnails and popular thumbnails. Google’s Video Intelligence API could transform the multimedia industry as it analyses every single frame from the video and suggests accurate thumbnails.
Artificial Intelligence could be the ultimate version of Google. The ultimate search engine that would understand everything on the internet. It would understand what you wanted, and it would give you the right thing. We are nowhere doing that now. But, we are incrementally closer to achieve that goal. Google will fulfill its mission only when its search engine is AI-complete – Larry Page, CEO, Alphabet.
With the availability of the internet, video is becoming the new king. Marketers are pushing hard for more video content, especially as its popularity grows on mobile, but have a relatively limited toolkit for measuring their efforts with the medium. Metrics like viewability are earning mindshare as a way to track engagement, but only really account for seconds watched, which doesn’t necessarily provide illuminating insights.
Google Intelligence API could understand the viewing habits of the customers. It could help advertisers to target specific audiences and thus leading to productivity. In turn, the developers or the content generators could get additional revenue to support their passion. Another possible use of the technology could be to make it easier to search user-generated video.
To make Youtube a better place, Google could deploy Video Intelligence API to ban vulgar or pornographic content from the listings. Build a content recommendation engine with labels generated by Cloud Video Intelligence and a user’s viewing history and preferences. This will simplify content discovery for your users and guide them to the most relevant content that they want.
Cloud Video Intelligence allows developers to extract actionable insights from video files without requiring any machine learning or computer vision knowledge. From the Google’s massive library of 20,000 labels, it automatically analyzes video content to identify what entities are in your video content and when they appear. Cloud Video Intelligence improves over time as new concepts are introduced and accuracy is improved. You can now search your video catalog the same way you search text documents. Video Intelligence API makes the video users as well as SEO friendly.