Oppo did what most China-based smartphones companies do. They skipped the Number 4 as it is believed in popular Chinese culture that the number 4 brings bad luck to outperforming businesses. Oppo’s business model has been truly successful, the adverts can be seen at airports, metro stations and even rural state transport bus stands in India. The best brand in marketing surely knows what ordinary Indians love. Clicking selfies, the selfie phenomenon is widespread among smartphone users from all ages. Girls and guys pouting towards their front camera outside the college campus is now a common scene across cities and villages in India. Oppo, the camera phone brand has being a pioneer in developments in selfie front focus camera. I remember, they launch a selfie-focused camera in their home market way back in the year 2010.

Keeping the selfie tradition alive, Oppo recently launched their new selfie-focused flagship smartphone – the F5. The Oppo F5 is the brand’s first Full HD 18:9 fullvision screen smartphone in India. The most exciting feature of this smartphone is Artificial Intelligence beauty technology which beautifies your smiling face at-the-go. An instant A.I. beauty feature keeps your selfie picture ready-to-share on Instagram, Snapchat, Tinder etc.

Oppo F5 is the first smartphone that brings Artificial Intelligence into selfie feature in India with years of R&D. It identifies shapes and facial structures based on a global database. Professional photographers and make-up artists were consulted during the R&D process, resulting in the A.I. technology having the ability to emulate those professional skills that can help selfies look more real and natural. A.I. beauty technology will customize beauty based on one’s features from skin, eyes, lips, to face shape.  With Oppo F5, capture the ‘Real’ you with the help of ‘Artificial’ Intelligence beauty tech. Using the word ‘Real and Artificial’ in the same sentence, who would have thought? Let’s take a look at the specifications of recently launched Oppo F5.

Display – 6.0 inch FHD (2160 x 1080 pixels) 18:9 screen

RAM/ROM – 4GB + 32 GB | 6GB + 64GB

Processor – Unnamed Octa-Core processor (Sources say MediaTek)

Battery – 3200 mah (12 hours operation time)

OS – Colour OS 3.2 embedded on Android Nougat 7.0. Would possibly get an Android O update.

Unlock – Face unlock, a fingerprint sensor.

Front Camera – 20 MegaPixel front f2.0 aperture and 1/2.8 sensor. Creates a bokeh effect.

Rear Camera – 16 MegaPixel rear with f1.8 aperture.

Other features – Screen spliter, games acceleration, Oppo share.

The Oppo F5 will be priced at Rs 19,990. It will be available in gold and black colour. The higher variant of 6GB Ram and 64 GB storage (Red and Black edition) will be available at Rs 24,990.

– Chaitanya Kulkarni

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