Nokia 6 fails to impress

After a 3 years gap, Nokia is back on sale in Indian markets. Nokia was the pioneer of affordable feature phones in India making mobile phones feasible to be owned by the growing middle class. Technology analysts predicted that Nokia could have been a bigger player than Samsung if it had adopted Android ecosystem. The last Nokia phone by Microsoft was launched in December 2015. Nokia Lumia 635 ran on Windows 10 OS, Snapdragon 400 processor and 1Gb RAM. With sales plummeting, things were getting out of control. In December 2016, Microsoft sold naming rights of Nokia to HMD Global and Foxconn for $350 million.

HMD global soon announced the launch of Nokia 2, 3,5,6 and 8 series smartphone. Nokia 6 sells in a mid-range segment where global mobile brands like Samsung, LG and Motorola are competing aggressively. HMD’s Nokia 6 boasts a Snapdragon 430 processor, 3 GB RAM and a super boring dull design. Camera performance is great, but not as better as Moto G5 plus. Nokia, a year back is not the Nokia we see today. It needs to get back that trust it enjoyed and build networks in the offline market. To get deep in Indian markets, Nokia needs to set up service shops for warranty purposes. No information regarding after sales support is available on Amazon where it exclusively sells its devices.

Specifications of Nokia 6

OS – Android Nougat 7.1

Processor – Snapdragon 430. That’s disappointing. LG Q6 with Fullvision display runs on 435.

RAM/ROM – 3GB/32 GB

Battery – 3000 Mah. No fast charge.

Camera – 16MP rear and 8MP selfie camera.

Price – Rs. 14,999.

The launch of Nokia series phones was delayed due to some legal reasons. The buzz of HMD’s Nokia has now faded. Perhaps, people expected something more from their favourite brand. This time, Nokia has failed to connect with people’s needs and wants. Nokia 8, the latest flagship from HMD global is expected to launch at the price of Rs. 49,999. With its boring design, it plans to compete with Samsung Galaxy S8, iPhone 7 and LG G6. To re-enter smartphone market with the bang, Nokia should market itself flagship killer, not as a flagship.

– Chaitanya Kulkarni

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